The collaboration with Felleskjøpet was motivated by the need to inform the customers and non-customers of the variety of products sold at their physical stores. Like many other organizations, a significant portion of the market had the wrong presumptions that Felleskjøpet was mainly a store for farmers or other workers within that segment. Our objective was to show the variety of products that felleskjøpet delivers that goes beyond farming products. With this shared objective, we came up with an idea of creating a roadshow concept were we traveled around Norway at different felleskjøpet stores and created an event for the customers. In collaboration with Felleskjøpet, we built, facilitated, and handled various fun activities for families along with great deals. To provide additional attention, we invited several of their suppliers to join the events to promote their products further and create a happening that would be beneficial for all parties involved. Along with this great team, we also handled editorial publicity, something that resulted in acquiring a vast crowd at the stores during and after the events. The roadshow concept was a great success and a fun project to be a part of.