MY PHILOSOPHY

When talking about the feelings associated with organizations and their products, an example that comes to mind is a project we did together with Viking. For several years their lawnmowers had been present in the market. However, what did people feel about their product? What did they talk about when the brand was mentioned? After the launch and execution of the concept of building the worlds fastest lawnmower,  we were targeting the professional market and contributed to establishing Viking as a more robust brand. The worlds fastest lawnmower became a «talky» within the right environment. It was mentioned in important media platforms and created big waves in the market. This is a typical example of a project that created significant changes, boosted the brand, and created an emotional tie between the customers and the product. During the last couple of decades of working with different events and activities, I've found that regardless of the objective, there are critical steps that are essential when collaborating with organizations. This i define as the four step process. 

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FOUR STEP PROcESS
 

1#
The first step in the process is to get a complete and detailed understanding of the current market, their competitors, and the feelings associated with their products. Analyzing their strengths and weaknesses is an essential step to map out the current situation and finding the right angle for the road ahead. 

2#

The knowledge acquired from step one is used to generate ideas and concepts that creates change or clarifies the message to be delivered. This is either to trigger the market In a specific way or to enlighten the product and the associated feelings. 

3#

In this step, the focus lies on launching the concept by using different tools and anchoring it internally in the organization. Anchoring the related emotions and creating a unified view of the concept to the employees is a critical step to achieve overall success. 

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4#

The last step in the process is to launch the event and product, creating the change externally in the market.