In collaboration with Mini Norge and IF insurance, we developed the idea to create a tv show that would give the experience of driving a rally-car to new beginners. We built the first ever 4-seated approved rally-car and invited several celebrities to compete on different activities such as tire-changing, racetrack driving, and parallel parking. The contestants were rated based on time and risk factors calculated by If insurance. The marketing project was a dual project in such as it was both promotional for Mini Cooper cars, and IF insurance on traffic safety. The marketing stunt was highly successful and obtained several episodes on the online television network VGTV, with the first episode viewed by 82 000 individuals.