After the launch of Johnny virker children’s book at Oslo motor show in 2014, we further collaborated to create a family and children’s concept at their yearly event. Dedicating an area of 1000m2 consisting of activities for families. The collective goal was to develop a concept that would attract more families to an event that was highly male dominant and with a high age-average. By using our book concept, we profiled, managed, and facilitated the activities at «Hall A.» Creating a place for families to come and enjoy together. The concept has been a great success in attracting a broader audience to Oslo Motor Show and is still going strong to this day.